![]() This short-video content format immediately distinguishes Douyin from traditional Chinese social media platforms such as WeChat and Weibo, in which the content still focuses on text, images, and longer videos. Douyin (抖音) literally means “vibrant music” and we can say that its name perfectly matches the short-form videos (less than the 60s) allowing users to combine it with dynamic background music and creative filters. You have probably already heard of its Western version: Tik Tok. Released in 2016 by the Chinese tech company Bytedance, Douyin is one of the most popular social media apps in China. In this article, we will give some information about Douyin advertisements, and we’ll give you some tips and advice on how to use Douyin efficiently. So, for many businesses in China, Douyin can be a powerful tool for advertising. Douyin is in fact reshaping how information is created, shared, and consumed online. Even though it was at first an online sharing platform for short videos, it has now become an entire empire of technologies, combining artificial intelligence, virtual reality, and even e-commerce. Every single Chinese platform is entering the live streaming game as it is developing fast in every industry.With more than 600 million daily active users in China as of 2021, Douyin is one of the most promising and lucrative apps in the world. One of its latest functions is live streaming. This effort comes as an effort to be more attractive and friendly to brands and content creators as the competition is growing notably with Q&A platforms that have been using pay-to-read for a while and the rise of Toutiao for the group Bytedance that also owns the popular Douyin (TikTok).īonus: This pay-to-read feature is one among many that Wechat is introducing in order to stay in the competition. The feature will most likely soon open to individual content creators, allowing you to finally be able to monetize your content instantaneously on Wechat. ![]() You have not violated WeChat’s publication rules.You’ve published at least 3 original articles,.Your WeChat account is registered for over 3 months.There are requirements to publish paid content: Of course, this function is not open to everyone yet and is only available for a selected group of content creators. How can I concretely offer paid content on WeChat? Moreover, the “paying for knowledge” market is booming in China, estimated to reach RMB 23.5 billion in 2020. Also, among the 20 million WeChat public accounts, more than 80% of WeChat users are subscribed to at least one of them. Numbers speak for themselves: in 2019, articles that were published by the top 500 most popular accounts got about 40 000 views on average. Why is Wechat Pay to Read Feature an opportunity for content creators? It’s a good beginning for the new feature and appears to be a promising market. Even more, if you want to publish paid content in WeChat. Adopting this type of payment method is an essential point for you. Alipay has 54% of the online payment market share while WeChat Pay has 40% of it. Knowing that you may have guessed that you must adapt to Chinese people’s habits and lifestyle to do business there and adopt their practices. How can the reader pay?Īs you may already know, payment methods in China differ from the west: If Apple pay is available, the leaders of the market are Alipay and WeChat Pay. Another way for the readers to see the contents is to subscribe to the publisher and pay him at a monthly-basis price. Then, the reader must pay to unlock the concerning content and have access to it. This feature offers the possibility to the content publisher to apply a paywall to its content (some he selects or all of them). Even if this market is still a niche business, offering the possibility to propose paid content is a new step for you to make profits in WeChat. Is this even possible? Yes, it is since mid-January when WeChat launched its new function of paywall feature for official accounts.
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